Work with subject experts as well as content experts to check and evaluate the content in your audit.
Check for currency and accuracy
Work with nominated content owners and/or subject experts to review your content for currency and accuracy. This should include checking any technical terms, policy intent and legal requirements.
Questions to ask
- Is this content located elsewhere on your site or on another agency’s site? If so, consider removing it.
- Is this content the main source of information? If so, does it need to be updated?
- What content is missing?
- Are the links working and relevant?
- Are you publishing content or documents that are owned by a third party and on their website? If so, you should link to that site rather than duplicate the content on your site.
Check content quality
Quality content should support a user need when the user interacts with government.
Ask a content expert to evaluate the quality of each content item in the audit spreadsheet. They should assess your content against the following criteria.
- Who is the intended user of the content?
- Does your content meet a user need?
- Does the content outline what the user needs to know?
- Does the content have a clear path to a call-to-action?
- Is the user directed through the information with scannable subheadings?
- Are links informative?
- Can the user find or do what they need to do?
- Is this the best way to present the information? (For example, is the content outlining a process? If so, would the content be more usable in another form, such as a calculator?)
- Have you analysed and actioned your user feedback?
- Does the navigation help the user find information?
- Are the information architecture labels easy to understand?
- Is the meta description written as a call-to-action using relevant keywords?
- Is the information found using the site’s search?
- Is the information found using a search engine?
- Is the content in an HTML format?
- Is the content written using phrases and words your users are likely to use?
- Does this content link off to credible and authoritative online sources?
- Is each heading length optimised for search?
- Does the first sentence help users to decide if the page is relevant?
- Is the content written in plain English?
- Is the content written in active voice?
- Is a consistent tone used across the website?
- What is the readability level of each page? You can use a readability tool to estimate this.
Ensure content meets WCAG 2.0 requirements for content authors.
- Is the content written so that all users can read and understand it? Have you thought about people who speak English as a second, third or fourth language?
- Are the headings structured?
- Have you provided meaningful alt text for each image?
- Have you provided closed captions, audio descriptions or transcripts for videos?
- Can you turn off closed captions in videos?
- Does the link text identify the purpose of the link?
- Is the content responsive to mobile devices?
- Do you need documents or PDF formats or can they be condensed into web page content?
- If you do need documents or PDF formats, are they made accessible and accompanied by an HTML extract or description?
- Are any images decorative? If so, consider removing them.
- Are data tables formatted using table headers and captions?