Identify business needs

Understand what your agency's business objectives are so you can align your content strategy.

Why align with business needs

The key to creating a successful content strategy is to align to your agency. All agencies have a corporate plan that should include a vision, mission and goals. Aim for your content strategy to achieve these.

Content strategy output

What you'll get

  • An agreed understanding of business objectives

What to do

Add to Part 2: Business goals, in the Content Strategy Template

Do before: Start a content strategy

Where to begin phase

Do next: Define user content needs →

Research and analyse phase