Set a review process to maintain and improve content. Use your data to keep it relevant for your users.
Content, information and technology can change at a fast pace. The business and user needs can also change–as can how you measure success.
How relevant your content is relies on you continuously maintaining and improving it. How well you do this, determines how well you meet the needs of your users.
The message is clear: focus on the tasks, goals and customer first and always.